In this day and age, you could be forgiven for believing that this banner is a little too obvious. Of course, retail pharmacists are utilizing in-store software on their desktops and cash registers. And of course, medical practitioners of all ranks are taking advantage of software to further their practice, even field workers out in the middle of nowhere. In this day and age, who isn’t making use of software these days?
But this is a software package that is one of a kind. It can be called e prescribing software. It can be called a pharmacy software management system. Let’s just say that it is a software system without borders. The metaphor may be apt because this is a software system that could be accessible to all relevant stakeholders, perhaps even patients under certain circumstances. But because the e prescribing software is owned lock, stock and barrel by the retail pharmacist, it is essentially his system to be utilized at his discretion.
But why would he wish to bar trustworthy partners from taking advantage of the system? Certainly, there will be checks and balances in place to prevent malevolent entries to the market if you will. Only medical practitioners that the retail pharmacist is comfortable keeping on his books need be added to his system. Only reliable suppliers and pharmaceutical company representatives need be added to the system.
That way surely the retail pharmacist has the basis for having full control over his e prescribing software. While this innovative software benefits his business, it is, more importantly, his patients that benefit the most. Whilst they may not all be MDs in the truest sense of the word, retail pharmacists should not shy away from referring to their customers as patients.